5.1e What are the policy challenges associated with evolving advertising and marketing strategies and how can the government ensure all consumers are protected, especially children and young people and those at risk of or already experiencing gambling harm?
Background
Understanding the systemic drivers of adverse consequences from gambling is important for protecting vulnerable populations and children. In particular, DCMS is keen to explore how place-based factors, exposure to evolving marketing strategies and participation in the unlicensed market influences behaviour and adverse consequences.
Next steps
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Topics
Related UKRI funded projects
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Transitions to more harmful forms of gambling during Covid-19 pandemic: behaviours and targeted marketing in young people and bettors on sport
Around 2 million people experience some harms from gambling, and many gamble on live events (including sports) and online. The COVID-19 pandemic has precipitated unprecedented restrictions on people's movements and inter...
Funded by: COVID
Lead research organisation: University of Stirling
Why might this be relevant?
This project specifically addresses the policy challenges associated with evolving advertising and marketing strategies in gambling during the COVID-19 pandemic.
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Preventing gambling related harm in adolescents: developing a peer-led, social network intervention
In 2007 the UK government introduced the Gambling Act, which meant gambling could be advertised across a much broader range of media (e.g. television, social media, newspapers, door drops and billboards). This exposure c...
Funded by: MRC
Lead research organisation: University of Edinburgh
Why might this be relevant?
This project focuses on preventing gambling-related harm in adolescents, especially in relation to advertising and understanding the potential harm caused by gambling.
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Responsible Gambling: Joining Up The Approach
Gambling is a past time regularly enjoyed by almost half the adult UK population. A small but nevertheless significant number of participants are at risk of becoming 'problem gamblers' (someone who suffers negative conse...
Funded by: Innovate UK
Lead research organisation: EQ-CONNECT LIMITED
Why might this be relevant?
While this project addresses responsible gambling and player intervention, it does not directly focus on evolving advertising and marketing strategies in gambling.