5.1d How can we better measure exposure to evolving gambling advertising and marketing strategies and its impact on the onset and escalation of gambling harm?
Background
Understanding the systemic drivers of adverse consequences from gambling is important for protecting vulnerable populations and children. In particular, DCMS is keen to explore how place-based factors, exposure to evolving marketing strategies and participation in the unlicensed market influences behaviour and adverse consequences.
Next steps
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Topics
Related UKRI funded projects
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Transitions to more harmful forms of gambling during Covid-19 pandemic: behaviours and targeted marketing in young people and bettors on sport
Around 2 million people experience some harms from gambling, and many gamble on live events (including sports) and online. The COVID-19 pandemic has precipitated unprecedented restrictions on people's movements and inter...
Funded by: COVID
Lead research organisation: University of Stirling
Why might this be relevant?
This project specifically addresses the impact of evolving gambling advertising and marketing strategies on the onset and escalation of gambling harm during the COVID-19 pandemic.
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Preventing gambling related harm in adolescents: developing a peer-led, social network intervention
In 2007 the UK government introduced the Gambling Act, which meant gambling could be advertised across a much broader range of media (e.g. television, social media, newspapers, door drops and billboards). This exposure c...
Funded by: MRC
Lead research organisation: University of Edinburgh
Why might this be relevant?
While this project focuses on preventing gambling-related harm in adolescents through a peer-led intervention, it does not directly address the impact of evolving gambling advertising and marketing strategies on the onset and escalation of gambling harm.
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Responsible Gambling: Joining Up The Approach
Gambling is a past time regularly enjoyed by almost half the adult UK population. A small but nevertheless significant number of participants are at risk of becoming 'problem gamblers' (someone who suffers negative conse...
Funded by: Innovate UK
Lead research organisation: EQ-CONNECT LIMITED
Why might this be relevant?
This project addresses responsible gambling and the need for a more comprehensive approach to identifying and intervening with at-risk players, but it does not directly focus on measuring exposure to evolving gambling advertising and marketing strategies.