4.12d What is the investment landscape and who are the key actors in the UK’s digital cultural infrastructure? What are the barriers and opportunities, including bottlenecks in the value chain for digital dissemination and consumption?

Background

The rapid adoption of digital technologies and AI is reshaping the cultural sector. DCMS seeks to address knowledge gaps regarding the economic, cultural and social impact of this adoption on cultural supply and demand, how to measure meaningful digital engagement, and to further identify barriers to market entry for smaller creative organisations. Additionally, DCMS seeks to consider the evolving audience expectations around digital engagement, specifically how virtual and hybrid experiences complement physical attendance and workforce requirements to adapt to the digital shift.

Next steps

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