4.12b What are the barriers to digital market entry for freelance artists and smaller creative organisations, and what policies could level commercial opportunities beyond larger institutions and London? What are the barriers to freelance artists developing equitable R&D relationships with technology companies that enable access to cutting-edge technologies?
Background
The rapid adoption of digital technologies and AI is reshaping the cultural sector. DCMS seeks to address knowledge gaps regarding the economic, cultural and social impact of this adoption on cultural supply and demand, how to measure meaningful digital engagement, and to further identify barriers to market entry for smaller creative organisations. Additionally, DCMS seeks to consider the evolving audience expectations around digital engagement, specifically how virtual and hybrid experiences complement physical attendance and workforce requirements to adapt to the digital shift.
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Topics
Research fields
- commerce, management, tourism and services
- business systems in context
- other commerce, management, tourism and services
- creative arts and writing
- art history, theory and criticism
- other creative arts and writing
- economics
- human society
- policy and administration
- information and computing sciences
- applied computing
Related UKRI funded projects
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Why might this be relevant?
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