4.12a What is the impact of digital technologies, including AI, on the supply and demand for culture?

Background

The rapid adoption of digital technologies and AI is reshaping the cultural sector. DCMS seeks to address knowledge gaps regarding the economic, cultural and social impact of this adoption on cultural supply and demand, how to measure meaningful digital engagement, and to further identify barriers to market entry for smaller creative organisations. Additionally, DCMS seeks to consider the evolving audience expectations around digital engagement, specifically how virtual and hybrid experiences complement physical attendance and workforce requirements to adapt to the digital shift.

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