4.6a Which methodologies could be used to more accurately forecast visitor numbers and engagement at cultural events?

Background

DCMS supports a number of cultural events, for example UK City of Culture. We are interested in understanding how we can, through these interventions, effectively target local needs and maximise long-term impact, including addressing specific community needs and supporting development of local infrastructure and cultural assets. We also want to better understand ‘what works’ at different levels of urban scale and how participation and physical engagement can be most effectively forecast. We need to understand the best approaches for stakeholders to engage with each other to secure support and possible funding for cultural events, and how the international outlook of event programmes can be developed.

Next steps

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Related UKRI funded projects