4.2c What is the UK's performance in converting international tourist arrivals into culture and heritage venue visits when benchmarked against other comparable nations, and how has this changed over time? ‘What works’ for increasing this conversion into visitors?

Background

DCMS is committed to increasing access for everyone. To achieve this, we aim to increase participation across culture and heritage sectors. Although there is a significant body of research on participation, DCMS is interested in research that moves beyond headline participation numbers to explore the barriers to engagement, across geographic, demographic and socio-economic factors. Specifically, we seek to understand the reasons for non-participation and how specific interventions can effectively broaden audiences to improve participation in culture.

Next steps

Get in touch with [email protected]

Related UKRI funded projects

  • Producing/Consuming 'Romantic Scotland': Exhibitions, Heritage, Nation & the Chinese Market

    This project has grown out of a long-standing relationship between Historic Environment Scotland, Nomad Exhibitions and Nanjing Museum, which has previously produced the award-winning 'A Tale of Two Cities' exhibition, a...

    Funded by: AHRC

    Lead research organisation: Historic Environment Scotland

    Why might this be relevant?

    Partially relevant as it focuses on increasing understanding of audiences and capacity for audience research, but does not directly address the conversion of international tourist arrivals into culture and heritage venue visits.

  • Addressing the Attendance and Benefit Gap: a new Research and Implementation Paradigm for museums, galleries and heritage organisations

    From prestigious national institutions to volunteer-run local organisations, museums, galleries and heritage institutions (MHIs) are a core part of the UK’s cultural infrastructure and amongst the most visible opportunit...

    Funded by: AHRC

    Lead research organisation: University of Leicester

    Why might this be relevant?

    Partially relevant as it addresses the attendance and benefit gap in museums, galleries, and heritage organizations, but does not specifically focus on international tourist arrivals or conversion rates.

  • Heritage On-Demand: In-person visits without visiting in person

    The public's right to access our rich cultural heritage sites has suddenly been lost and we are at risk of its longer term associated economic and social damages. The devastating effects on the cultural and heritage sec...

    Funded by: Innovate UK

    Lead research organisation: YOURTOUR VENTURES LIMITED

    Why might this be relevant?

    Partially relevant as it offers virtual tours to access heritage sites remotely, but does not directly address the conversion of international tourist arrivals into culture and heritage venue visits.

  • Scottish Heritage Partnership: Immersive Experiences

    Core Research Question: How successful have approaches to immersive technologies at major heritage sites in Scotland been currently, both in terms of outcomes against business plan expectations and in terms of visitor re...

    Funded by: AHRC

    Lead research organisation: University of Glasgow

  • Cultural Heritage, People and Place: Understanding value via a regional case study

    The Cultural Heritage, People and Place: Understanding value via a regional case study project addresses the AHRC DCMS call Research culture and heritage capital with an interdisciplinary team. It seeks to holistically a...

    Funded by: AHRC

    Lead research organisation: Manchester Metropolitan University

  • The Economic Value of Cultural Institutions - a benefit transfer study

    Measuring the economic value of cultural sites and institutions poses challenges. Traditional economic impact studies have tended to value the market benefits of culture, such as the impacts on employment and gross value...

    Funded by: AHRC

    Lead research organisation: NESTA

  • INT-ACT: Intangible Cultural Heritage, Bridging The Past, Present And Future

    INT-ACT focuses on intangible cultural heritage – i.e., practices and aspects of culture that shape our understanding of ourselves, our sense of belonging, and our relationships to each other and to the tangible cultural...

    Funded by: Horizon Europe Guarantee

    Lead research organisation: UNIVERSITY OF EDINBURGH

  • Learning from the Past: Cultural Value, then and now, in principle and in practice

    There are many claims for the benefits to both the individual and society from access to and participation in cultural activities, such as visiting exhibitions and museums. Today these range from improvements in personal...

    Funded by: AHRC

    Lead research organisation: University of Manchester

  • CUSTOMIZED GAMES AND ROUTES FOR CULTURAL HERITAGE AND ARTS

    Along with the tourism industry, cultural and creative industries (CCIs) are most affected by the pandemic. All CCIs need systems or management tools to make them more resilient today. Thus, CULTURATI aims to build an in...

    Funded by: Horizon Europe Guarantee

    Lead research organisation: TOUCH TD LTD

  • Strand A; Developing a taxonomy for culture and heritage capital

    The main objective is to develop a taxonomy of culture and heritage capital (CHC) that articulates the multiple benefits and values generated by culture and heritage (C&H)in a way that enables us to give weight to C&...

    Funded by: AHRC

    Lead research organisation: Historic Buildings and Monuments Commission for England