3.10f How can creative businesses support behaviour change of citizens (and their audiences) to meet net zero targets? What types of information and delivery maximise positive behaviour change?

Background

The creative industries play a key role in the net zero transition, both within their own industrial practices and as part of influencing the broader social and economic transition to a greener future. Ensuring green growth in the creative industries is an important aim for DCMS, requiring a range of diverse research methods and modes of analysis. We welcome knowledge and understanding of where the creative industries' environmental impacts occur, how they might best be mitigated and the role of the sector in supporting positive changes in society more generally.

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