3.4m With the development of online media to distribute content, is creative content still reliant on a hits-based economic model?

Background

Creative industries are among the most innovative parts of the British economy. Capturing the range and extent of R&D in the sector, from createch or AI to new forms of content is essential to ensuring effective support for the sector. Alongside evidence of the effectiveness of interventions, DCMS welcomes comparative international research in this area.

Next steps

Get in touch with [email protected]

Related UKRI funded projects


  • The Digital Creativity Hub

    The creative industries are crucial to UK social and cultural life and one of the largest and fastest-growing sectors of the economy. Games and media are key pillars for growth in the creative industries, with UK turnove...

    Funded by: EPSRC

    Lead research organisation: University of York

    Why might this be relevant?

    The project specifically addresses the development of online media and its impact on creative content, proposing a Digital Creativity Hub to support research and innovation in the sector.

  • Creative Industries Policy and Evidence Centre

    In recognition of the growing availability of data in key areas of policy, the PEC will introduce set piece UK-wide 'State of the Nation' reporting in each of four high-level priority thematic areas led by the four organ...

    Funded by: AHRC

    Lead research organisation: Newcastle University

    Why might this be relevant?

    While the project focuses on policy and evidence in the creative industries, it does not directly address the economic model of creative content reliance on hits, but it provides valuable insights for policymakers and researchers.

  • Centre for Creativity, Regulation, Enterprise & Technology (CREATe)

    Over the last decade, the creative industries have been revolutionised by the Internet and the digital economy. The UK, already punching above its weight in the global cultural market, stands at a pivotal moment where it...

    Funded by: AHRC

    Lead research organisation: University of Glasgow

    Why might this be relevant?

    The project from CREATe addresses the regulatory and business challenges in the creative industries, offering insights into copyright, business models, and innovation, which are relevant to the question on the economic model of creative content.

  • New Research Processes and Business Models for the Creative Industries

    The UK is world-renowned for its creative industries in areas as diverse as music, animation, and the performing and visual arts. However, the emergence of a new generation of social, pervasive and affective ICT promises...

    Funded by: EPSRC

    Lead research organisation: University of Nottingham

  • Creative Industries Clusters Programme

    The Bristol + Bath Creative Industries Cluster [(B+B)XR+D] is a new partnership designed to improve the performance of the Creative Industries in the Bristol & Bath region. The partners are UWE, Bristol, Watershed, a...

    Funded by: UUI

    Lead research organisation: University of the West of England

  • Net-Zu

    The creative economy, a hub of innovation and employment globally, faces hurdles in accessibility and efficiency due to outdated practices. Generating over $2 trillion in revenue annually and supporting 50 million jobs w...

    Funded by: Innovate UK

    Lead research organisation: NET-ZU LIMITED

  • Creative Industries Clusters Programme - Baseline Research & Evidence Grant

    From film and music to video games and architecture, the UK has one of the world's largest, most innovative and fastest growing creative industries. A new wave of research and development will open up exciting ways to cr...

    Funded by: UUI

    Lead research organisation: Royal Holloway University of London

  • Centre of Excellence for Policy and Evidence in the Creative Industries

    The UK's creative industries are a national economic strength. Since the turn of the decade, employment, exports and output growth has easily outstripped that in the rest of the economy. Yet, behind this rapid growth lie...

    Funded by: UUI

    Lead research organisation: NESTA

  • MVP Plan of Creative Production Micro-Economy

    Minimum Viable Product Plan: RegenerArting our Neighborhoods through Collective Imagination! Creative Reset Ltd.'s founder was a digital disruptor on the west coast of North America and discovered possibilities that can...

    Funded by: Innovate UK

    Lead research organisation: CREATIVE RESET LTD

  • The Value of Creative Growth: making growth work for creative enterprise

    This early-career leadership fellowship intends to advance the support and evaluation of the creative economy through exploring and testing more holistic measures of economic growth that are more resonant with the wider ...

    Funded by: AHRC

    Lead research organisation: Glasgow School of Art