3.4j How are creative businesses using technology to increase their productivity? Is this through reducing costs, increasing their access to consumers/audiences or increasing the value of their products or services?

Background

Creative industries are among the most innovative parts of the British economy. Capturing the range and extent of R&D in the sector, from createch or AI to new forms of content is essential to ensuring effective support for the sector. Alongside evidence of the effectiveness of interventions, DCMS welcomes comparative international research in this area.

Next steps

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