3.4e What are the economic returns on investment in R&D in the creative industries? How does this vary by sub-sector and what are the characteristics of creative businesses that maximise returns?

Background

Creative industries are among the most innovative parts of the British economy. Capturing the range and extent of R&D in the sector, from createch or AI to new forms of content is essential to ensuring effective support for the sector. Alongside evidence of the effectiveness of interventions, DCMS welcomes comparative international research in this area.

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