2.3. What impact do influencers and social media content have on the use of a minority language?
Background
This theme is about creating the infrastructure and conditions needed to support the two preceding themes—that is, the acquisition and use of the Welsh language. It spans a wide range of policy areas.
Effective economic planning and development are essential to creating environments where the Welsh language can be transmitted, acquired, learned, and used. Raising productivity in communities with a higher density of Welsh speakers is particularly important for ensuring their long-term viability —and, by extension, the viability of the Welsh language within them. Ensuring that the Welsh language is embedded in cultural life and the media in Wales, and is at the forefront of digital innovation, is also critical to the success of Cymraeg 2050.
Within this theme, there are questions relating to community and the economy, culture and the media, digital technology, linguistic infrastructure, and language planning,
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Related UKRI funded projects
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Corpws Cenedlaethol Cymraeg Cyfoes (The National Corpus of Contemporary Welsh): A community driven approach to linguistic corpus construction
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Revitalising Languages and Safeguarding Cultural Diversity
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The project focuses on revitalizing languages and safeguarding cultural diversity, which aligns with the broader goal of supporting the use of a minority language.