How can we most effectively use resource (such as, permanent, contingent and outsourced staff) to optimise customer experience of the service provided?

Background

Research in this theme pertains to how HMRC can best support customers by making it easy to get tax right; customers’ experience of HMRC and how well they perceive delivery on Charter standards. This includes, but is not limited to, their experience across multiple channels such as digital, phone, webchat and guidance and how different tax regimes affect customers in paying their taxes in terms of time taken, financial cost and their overall ease of experience. In addition, we are interested in exploring links between customer experience and ways of working within HMRC.

Next steps

Get in touch with ari.mailbox@hmrc.gov.uk

Source

This question was published as part of the set of ARIs in this document:

HMRC Areas of Research Interest 2024

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Related UKRI funded projects


  • Tax Administration Research Centre

    How governments administer the tax system is an issue that affects the whole of society. The body charged with this work has responsibility for collecting taxes from citizens in such a way that voluntary compliance with ...

    Funded by: ESRC

    Lead research organisation: UNIVERSITY OF EXETER

    Why might this be relevant?

    Partially relevant as it focuses on tax administration rather than customer experience optimization.

  • Joint Exeter-IFS Tax Adminstration Research Centre

    Good tax design and administration are central to the functioning of the economy. Taxes are important determinants of economic behaviour, and good implementation can significantly increase economic and social welfare. Th...

    Funded by: ESRC

    Lead research organisation: UNIVERSITY OF EXETER

    Why might this be relevant?

    Partially relevant as it includes research on understanding the determinants of customer experience.