What is the current audience understanding and levels of awareness, attitudes and claimed behaviour of the It’s everyone’s Journey campaign? How has campaign activity impacted on KPIs?

Background

The improve transport for the user strategic priority is critical in ensuring the department delivers and maintains a transport system that meets the needs of the public and addresses what they care about most. It puts the needs and expectations of current and potential users (both passengers and freight customers) at the heart of the operation of the transport system and considers about end-to-end journeys, not just individual transport modes. It is focused on ensuring that our infrastructure and the services which use it meet the varied needs of businesses and the public, are attractive, affordable, sustainable, and resilient is a crucial goal for the department.

Next steps

Get in touch with bridgetoresearch@dft.gov.uk

Source

This question was published as part of the set of ARIs in this document:

DFT-Areas of research interest 2023 GOV UK

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