In the creative industries (CI) there is a need to evidence approaches to better grow workforce skills and productivity explicitly addressing the skills gaps and shortages taking into account the complex dynamics of CI workforces, (e.g. including freelancers, contractors and employees in a range of organisational types from SMEs through to FTSE corporations). There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.
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This question was published as part of the set of ARIs in this document:
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