How does engagement with and perceptions of different media forms shift across demographic characteristics? What interventions could improve engagement?
Background
The Media and Creative Industries directorate wants to probe and develop evidence for considering new funding approaches and business models across its sectors which can better ensure growth, social responsibility and environmental sustainability. As new challenges arise, it needs to develop a strong research evidence base to lead on policy and to support these sectors and their wider impacts.In terms of media, MCI needs to consider how best to support television, radio and the press sectors to adapt to the ever-changing media environment while maintaining a media which acts in the public interest and with social and environmental responsibility. The place of regulation and government intervention should be considered within this context. The UK has a reputation for the provision of a dynamic, strong, independent and safe sector where freedoms of speech and expression are supported. There will be a natural focus on the BBC over the coming years as MCI looks at the sustainability of BBC funding and prepares for the start of the next charter period in 2028.
Next steps
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Source
This question was published as part of the set of ARIs in this document:
Related UKRI funded projects
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Developing 'CEDAR': Consortium on Emerging Directions in Audience Research
1. Overview - Bringing together academics from 14 European countries and stakeholders from the European Broadcasting Union (EU level) and Creative Skillset (UK level), CEDAR (Consortium on Emerging Directions in Audience...
Funded by: AHRC
Lead research organisation: University of Leicester
Why might this be relevant?
The project is relevant as it aims to understand the practices of media audiences in a networked and global world, which partially answers the question about shifts in engagement and perceptions across demographics.
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The Shape of the Media: The Politics of Media Policy in the US and UK
Media industries and flows play a vital role in private and public life around the world. Newspapers, magazines, television, radio, websites, music and film are valuable spheres of production and consumption, part of the...
Funded by: AHRC
Lead research organisation: Goldsmiths, University of London
Why might this be relevant?
The project is relevant as it seeks to uncover the ideological frameworks that underpin media policy debates, which could indirectly influence engagement and perceptions of different media forms.
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Multiplatforming Public Service Broadcasting: The Specialist Factual Independent Production Ecology in the UK's Digital Television Landscape
This project investigates the changing production ecology of the UK's independent specialist factual production sector in relationship to the role and future of public service broadcasting (PSB) in the emerging digital t...
Funded by: AHRC
Lead research organisation: Royal Holloway University of London
Why might this be relevant?
The project investigates the changing production ecology of the UK's independent specialist factual production sector in relation to public service broadcasting, which directly addresses the question.