Which methods could be best implemented and provide robust estimates of in person engagement with cultural events, especially when activities are unticketed?


Research is also needed to help AHT’s understanding of international cultural markets, where the UK sits comparatively and the impact culture has on international diplomacy. Protecting the UK’s cultural assets and understanding ways to consolidate and make better use of crucial data across AHT sectors is also of interest and more research on best practice would be useful.

Next steps

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This question was published as part of the set of ARIs in this document:

DCMS areas of research interest GOV UK

Related UKRI funded projects

  • Experiencing arts and culture. Understanding and measuring quality in physical and virtual environments

    \nThe proposed workshop programme is set to review existing definitions of cultural engagement and outline the main lines of assessment that have been tested within the Impacts 08 programme and are being further explored...

    Funded by: AHRC

    Lead research organisation: University of Liverpool

    Why might this be relevant?

    The project explores methods of assessing cultural engagement and quality in both physical and virtual environments, which is partially relevant to the question.

  • The Role of Technology in Evaluating Cultural Value

    Methods of evaluating cultural impact still need substantial development to support robust, long-term empirical research on cultural value. Meanwhile, technological innovations have raised new possibilities for evaluatin...

    Funded by: AHRC

    Lead research organisation: University of Warwick

    Why might this be relevant?

    The project focuses on using technology to evaluate cultural value, which directly answers the question.

  • Making Data Work for Public Sector Policy: A scoping study to develop a mixed-methods framework for culture

    The rationale behind this project is that cultural datasets are currently in a poor state of development and not fit-for-purpose. As many scholars, cultural workers, funders and policymakers have observed, cultural data ...

    Funded by: ESRC

    Lead research organisation: University of Leeds

    Why might this be relevant?

    The project aims to develop a mixed-methods cultural evaluation framework, which could be used to estimate in-person engagement with cultural events.

  • Qualitative Methods of Enquiry into the Arts Consumption Experience and its Impact

    The recent Sir Brian McMaster report 'Supporting Excellence in the Arts / From Measurement to Judgement' touches on some of the challenges arts and cultural organisations have in understanding the profound value of arts ...

    Funded by: AHRC

    Lead research organisation: University of Sheffield

  • Approaching Cultural Value as a Complex System: Experiencing the Arts and Articulating the City in Leeds

    This research project aims to propose answers to what is a notoriously difficult question: what, exactly, makes a cultural or artistic experience valuable? Such a question invites others that add detail and complexity: i...

    Funded by: AHRC

    Lead research organisation: University of Leeds

  • Shaping metrics for Cultural Engagement Knowledge Transfer

    Various attempts have been made to identify an appropriate method to measure the impact of Knowledge Transfer. Significant progress has been made in defining metrics for more traditional KT activities and their delivery ...

    Funded by: AHRC

    Lead research organisation: University of Glasgow

  • Understanding the Changing Cultural Value of the BBC World Service and British Council

    The BBC World Service (WS) and the British Council (BC) are the UK's largest international cultural organisations: key national-to-global institutions charged with representing British identities and interests. Very well...

    Funded by: AHRC

    Lead research organisation: Open University