What works in developing international influence/soft power through the arts, heritage and tourism sectors?


Research is also needed to help AHT’s understanding of international cultural markets, where the UK sits comparatively and the impact culture has on international diplomacy. Protecting the UK’s cultural assets and understanding ways to consolidate and make better use of crucial data across AHT sectors is also of interest and more research on best practice would be useful.

Next steps

Get in touch with csa@dcms.gov.uk


This question was published as part of the set of ARIs in this document:

DCMS areas of research interest GOV UK

Related UKRI funded projects

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  • Art and Soft Power in the UK and South Korea - examining the role and impact of Korean artefacts in museum settings

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    The project directly investigates the role of art and cultural heritage in developing international influence and soft power, specifically between the UK and South Korea, which aligns with the question's focus.

  • Developing a New Framework for Understanding the Role of Cultural Products in Cultural Diplomacy

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