How does culture drive soft power and what methodologies can be applied/developed to measure the generation of soft power through international cultural engagement?
Background
Research is also needed to help AHT’s understanding of international cultural markets, where the UK sits comparatively and the impact culture has on international diplomacy. Protecting the UK’s cultural assets and understanding ways to consolidate and make better use of crucial data across AHT sectors is also of interest and more research on best practice would be useful.
Next steps
Get in touch with csa@dcms.gov.uk
Source
This question was published as part of the set of ARIs in this document:
Related UKRI funded projects
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Developing a New Framework for Understanding the Role of Cultural Products in Cultural Diplomacy
States often undertake 'cultural diplomacy' to improve their image with foreign populations and further their foreign policy aims. This can involve the promotion of cultural products abroad, such as literature, art, film...
Funded by: AHRC
Why might this be relevant?
The project is relevant as it aims to develop new methodologies for understanding the role of cultural products in cultural diplomacy and soft power generation.
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Soft Power, Cinema and the BRICS
Coined by political scientist Joseph Nye at the end of the 1980s, but only in the last 10 years "making it out of academia and onto the front pages of newspapers and into world leaders' speeches" (Nye), soft po...
Funded by: AHRC
Why might this be relevant?
The project is relevant as it investigates the influence of soft power strategies in the film industry of BRICS nations and aims to develop a methodology to evaluate the success of these strategies.
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Understanding Networks in Cultural Diplomacy: Problematisation and Conceptualisation
Cultural diplomacy (CD) has emerged as a key strategy for nations to build bilateral ties and address global issues. The networks at local, national, and international levels in CD form a crucial infrastructure to operat...
Funded by: AHRC
Why might this be relevant?
The project explores the role of networks in cultural diplomacy, which is a part of the soft power generation through international cultural engagement.