Research is also needed to help AHT’s understanding of international cultural markets, where the UK sits comparatively and the impact culture has on international diplomacy. Protecting the UK’s cultural assets and understanding ways to consolidate and make better use of crucial data across AHT sectors is also of interest and more research on best practice would be useful.
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This question was published as part of the set of ARIs in this document:
States often undertake 'cultural diplomacy' to improve their image with foreign populations and further their foreign policy aims. This can involve the promotion of cultural products abroad, such as literature, art, film...
Funded by: AHRC
Lead research organisation: University of Bath
The project is relevant as it aims to develop new methodologies for understanding the role of cultural products in cultural diplomacy and soft power generation.
Coined by political scientist Joseph Nye at the end of the 1980s, but only in the last 10 years "making it out of academia and onto the front pages of newspapers and into world leaders' speeches" (Nye), soft po...
Funded by: AHRC
Lead research organisation: University of Leeds
The project is relevant as it investigates the influence of soft power strategies in the film industry of BRICS nations and aims to develop a methodology to evaluate the success of these strategies.
Cultural diplomacy (CD) has emerged as a key strategy for nations to build bilateral ties and address global issues. The networks at local, national, and international levels in CD form a crucial infrastructure to operat...
Funded by: AHRC
Lead research organisation: University of Manchester
The project explores the role of networks in cultural diplomacy, which is a part of the soft power generation through international cultural engagement.