How can OPSS effectively influence consumer decisions and behaviours? a) How can OPSS motivate consumer action in a recall? Or in purchasing safe products? Reporting products following a safety issue?

Background

This topic explores questions relating to consumers and how OPSS engages with them. We are particularly interested in understanding how consumers make purchasing decisions and what methods are most useful to educate and inform different demographics of consumer with respect to product safety information, this topic may also include areas such as;

- Increased understanding in who our consumers are, and which groups of consumers are most vulnerable;

- What factors, including demographic factors, influence consumer behaviours and purchasing decisions. How can OPSS best reach and educate consumers?