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1-20 of 22 results
Improve transport for the user
What is the current audience understanding and levels of awareness, attitudes and claimed behaviour of the It’s everyone’s Journey campaign? How has campaign activity impacted on KPIs?
Department for Transport, 2023
transport
public awareness
campaign impact
KPIs
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Improve transport for the user
What are the audience insights across Secretary of State and Government priorities as well as ongoing marketing projects (Build Back Better, etc.)?
Department for Transport, 2023
transport
user needs
marketing
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Building a data-led approach to produce rigorous evidence on gambling to inform proportionate and effective gambling regulation, acting to drive down problem gambling
What is the relationship between advertising and harmful gambling?
Department for Digital, Culture, Media & Sport, 2023
gambling
advertising
society
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Soft power impacts of media and creative industries activities
How effective are trade in creative goods and services in contributing to the long-term promotion of cultural exchange?
Department for Digital, Culture, Media & Sport, 2023
trade
creative goods
cultural exchange
societal benefits
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Cultural and social value of creative industries activities and effects on wellbeing
How does the type of online advert (such as video, display, social media influencers etc) influence engagement/interaction with online advertising? How does this engagement differ by age?
Department for Digital, Culture, Media & Sport, 2023
advertising
online advertising
social media
marketing
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Cultural and social value of creative industries activities and effects on wellbeing
How do experiences of advertising harm differ across demographics, including across adults and young people?
Department for Digital, Culture, Media & Sport, 2023
advertising
demographics
society
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Cultural and social value of creative industries activities and effects on wellbeing
Which policies and initiatives have been effective in increasing the non-economic/monetizable value delivered by the creative industries?
Department for Digital, Culture, Media & Sport, 2023
creative industries
policy
societal benefits
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Cultural and social value of creative industries activities and effects on wellbeing
How can we best measure the non-economic value of the creative industries?
Department for Digital, Culture, Media & Sport, 2023
creative industries
measurement
societal value
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Participation and engagement with creative industries
How sensitive is demand for creative industries goods and services to changes in price?
Department for Digital, Culture, Media & Sport, 2023
economy
creative industries
demand
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CI R&D, innovation, tech adoption and digital consumption
How are creative businesses using technology to increase their productivity, is this through reducing costs, increasing their access to consumers/audiences or increasing the value of their products or services?
Department for Digital, Culture, Media & Sport, 2023
creative industries
technology
productivity
consumers
audiences
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CI R&D, innovation, tech adoption and digital consumption
Are digital markets, including digital intermediation services such as platforms, impacting creator remuneration, and if so how?
Department for Digital, Culture, Media & Sport, 2023
creative industries
digital markets
digital intermediation services
platforms
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CI access to finance and investment
What is the scale of investment in Createch and what skills are needed? What factors are inhibiting/helping Createch growth?
Department for Digital, Culture, Media & Sport, 2023
Createch
investment
skills
growth
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Ensuring the financial sustainability of the UK press sector
What affects willingness to pay for news online? What types of content are different audience groups willing to pay for? In what ways are different audiences willing to pay (e.g. regular subscription, donation)? How does this change over time and what influences that change?
Department for Digital, Culture, Media & Sport, 2023
media
news
sustainability
audience
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Public service broadcasting and the impact of wider changes
What kind of mix of business models for PSB and non-PSB broadcasters might the market sustain going forwards?
Department for Digital, Culture, Media & Sport, 2023
media
business models
public service broadcasting
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Public service broadcasting and the impact of wider changes
In what ways might the broadcasting market change in the long-term? What can an analysis of business models and changing viewing habits tell us about the likelihood of market convergence and whether that might be vertical or horizontal integration through the supply chain?
Department for Digital, Culture, Media & Sport, 2023
media
broadcasting
business models
regulation
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The drivers of productivity in AHT sectors and the impact of the sectors on economic growth, productivity, public health and employment
Assess and evaluate the most effective methods of measuring the impact of tourism marketing, to demonstrate its effectiveness and value for money.
Department for Digital, Culture, Media & Sport, 2023
tourism
marketing
measurement
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Assuring food and feed safety and standards
What role does consumer and Food Business Operator behaviour and perception play in ensuring food safety and standards?
Food Standards Agency, 2020
food safety
consumer behaviour
food business
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Attitudes and perceptions of trade (data, statistics and measurement)
How can we best evaluate the impact of DIT’s campaigns and events on businesses?
Department for International Trade, 2020
business
trade
investment
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Attitudes and perceptions of trade (data, statistics and measurement)
How can we best evaluate how businesses receive DIT’s communications, in terms of awareness, appeal and clarity?
Department for International Trade, 2020
business
communications
policy
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Attitudes and perceptions of trade (guiding research)
How can we best characterise the attitudes and behaviours of UK exporters, to inform our understanding of the internationalisation process for SMEs?
Department for International Trade, 2020
international trade
investment
SMEs
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