What is the current audience understanding and levels of awareness, attitudes and claimed behaviour of the THINK! road safety campaign, as well as brand recognition. How has campaign activity impacted on KPIs?

Background

The improve transport for the user strategic priority is critical in ensuring the department delivers and maintains a transport system that meets the needs of the public and addresses what they care about most. It puts the needs and expectations of current and potential users (both passengers and freight customers) at the heart of the operation of the transport system and considers about end-to-end journeys, not just individual transport modes. It is focused on ensuring that our infrastructure and the services which use it meet the varied needs of businesses and the public, are attractive, affordable, sustainable, and resilient is a crucial goal for the department.

Next steps

Get in touch with bridgetoresearch@dft.gov.uk

Source

This question was published as part of the set of ARIs in this document:

DFT-Areas of research interest 2023 GOV UK

Related UKRI funded projects

  • TRANS-SAFE

    The TRANS-SAFE project will involve national, regional, and city level demonstrations to test different types of innovative and integrated Safe System solutions, complemented by a comprehensive toolbox, capacity developm...

    Funded by: Horizon Europe Guarantee

    Lead research organisation: WALK21 FOUNDATION

    Why might this be relevant?

    The project is focused on road safety, but does not specifically address the THINK! road safety campaign or its impact on KPIs.

  • RoadRadar

    Road traffic incidents involving vulnerable road users (pedestrians, cyclists and motorcyclists) are the 8th leading cause of death globally and according to WHO, around 1.4 million deaths occur each year. In Great Brita...

    Funded by: Innovate UK

    Lead research organisation: K-SAFE LIMITED

    Why might this be relevant?

    The project 'RoadRadar' is focused on developing a technology that builds a virtual safety bridge between vehicles and vulnerable road users, which directly addresses the question about audience understanding and levels of awareness, attitudes, and claimed behavior of the road safety campaign.

  • Chitetezo: Improving adolescent road safety and reducing road traffic collisions.

    Up to 1.4 million people are killed each year as a result of road traffic collisions. Over 90% of these collisions happen in low and middle-income countries. Between 20 to 50 million people are injured but survive, often...

    Funded by: MRC

    Lead research organisation: University of Stirling

  • PHOEBE - Predictive approacHes fOr SafEr urBan Environments

    Safer urban environments are needed for all road users to ensure the European targets to halve road deaths and injuries by 2030 are met. Vulnerable road users require specific attention in an urban environment that is su...

    Funded by: Horizon Europe Guarantee

    Lead research organisation: THE FLOOW LIMITED

  • Systematic and orchestrated deployment of safety solutions in complex urban environments for ageing and vulnerable societies

    The emergence of complex urban mobility environments where unknown interactions between different types of VRUs and between VRUs and motorised vehicles poses the need for a clear understanding of user behaviours, fair an...

    Funded by: Horizon Europe Guarantee

    Lead research organisation: UNIVERSITY OF WOLVERHAMPTON

  • Data-Driven Road Safety Tool

    The "Data Driven Road Safety Tool" project is expected to be a game-changing product as a key enabler towards improving road safety, aligned with such initiatives as the London Mayors "Vision Zero" am...

    Funded by: Innovate UK

    Lead research organisation: FORD SMART MOBILITY U.K. LIMITED

Similar ARIs from other organisations

Building safety – social and behavioural issues What safety-related interventions work most effectively and reliably to change industry behaviours, norms, and culture? Department for Levelling Up, Housing and Communities, 2022
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