What are the audience insights across Secretary of State and Government priorities as well as ongoing marketing projects (Build Back Better, etc.)?

Background

The improve transport for the user strategic priority is critical in ensuring the department delivers and maintains a transport system that meets the needs of the public and addresses what they care about most. It puts the needs and expectations of current and potential users (both passengers and freight customers) at the heart of the operation of the transport system and considers about end-to-end journeys, not just individual transport modes. It is focused on ensuring that our infrastructure and the services which use it meet the varied needs of businesses and the public, are attractive, affordable, sustainable, and resilient is a crucial goal for the department.

Next steps

Get in touch with bridgetoresearch@dft.gov.uk

Source

This question was published as part of the set of ARIs in this document:

DFT-Areas of research interest 2023 GOV UK

Related UKRI funded projects


  • FREEFLOW

    FREEFLOW aims to fundamentally change how we use transport data, by using it to generate transport intelligence. Currently we are collecting more (and better) data about our transport networks, such as journey times and ...

    Funded by: EPSRC

    Lead research organisation: Imperial College London

    Why might this be relevant?

    The project aims to improve transport user decisions and performance by turning data into intelligence, which aligns with the question about audience insights across Secretary of State and Government priorities.

  • Transport UK Parliament Thematic Research Lead

    The Parliamentary Thematic Research Lead on Transport, will be embedded in the UK Parliament, working alongside parliamentary staff. This lead role will bring the research perspective to work carried out by select commit...

    Funded by: ESRC

    Lead research organisation: University of Birmingham

    Why might this be relevant?

    The project focuses on transport research within the UK Parliament, which may provide some insights into government priorities and ongoing projects, but may not cover audience insights fully.

  • Dream Fellowship: The dynamic art of narrative for infrastructure policy

    We live in a connected world. For instance, it is not sufficient to consider a model for our transport systems separated from discussions on energy, overall emissions, economic considerations and indeed from the people t...

    Funded by: EPSRC

    Lead research organisation: University College London

    Why might this be relevant?

    The project focuses on the creative use of language, art, and social behavior to engineer the use of science in policy-making, which is not directly related to the question about audience insights.

  • Transport Infrastructure Efficiency Strategy Living labs

    Over the next few years, the construction sector will witness a wave of infrastructure projects (£60 billion of spend each year over the next decade) and ground work will be undertaken to set future financial settl...

    Funded by: ISCF

    Lead research organisation: NSAR LIMITED