What are the audience insights across Secretary of State and Government priorities as well as ongoing marketing projects (Build Back Better, etc.)?

Background

The improve transport for the user strategic priority is critical in ensuring the department delivers and maintains a transport system that meets the needs of the public and addresses what they care about most. It puts the needs and expectations of current and potential users (both passengers and freight customers) at the heart of the operation of the transport system and considers about end-to-end journeys, not just individual transport modes. It is focused on ensuring that our infrastructure and the services which use it meet the varied needs of businesses and the public, are attractive, affordable, sustainable, and resilient is a crucial goal for the department.

Next steps

Get in touch with bridgetoresearch@dft.gov.uk

Source

This question was published as part of the set of ARIs in this document:

DFT-Areas of research interest 2023 GOV UK

Related UKRI funded projects


  • FREEFLOW

    FREEFLOW aims to fundamentally change how we use transport data, by using it to generate transport intelligence. Currently we are collecting more (and better) data about our transport networks, such as journey times and ...

    Funded by: EPSRC

    Lead research organisation: Imperial College London

    Why might this be relevant?

    The project is relevant as it aims to improve transport user decisions and performance, which aligns with the context of improving transport for the user strategic priority, but it does not directly address audience insights across Secretary of State and Government priorities or ongoing marketing projects.

  • Dream Fellowship: The dynamic art of narrative for infrastructure policy

    We live in a connected world. For instance, it is not sufficient to consider a model for our transport systems separated from discussions on energy, overall emissions, economic considerations and indeed from the people t...

    Funded by: EPSRC

    Lead research organisation: University College London

    Why might this be relevant?

    The project is not directly relevant to the question as it focuses on the use of language, art, and social behaviour to engineer the use of science in policy-making, not on audience insights across Secretary of State and Government priorities or ongoing marketing projects.

  • Transport Infrastructure Efficiency Strategy Living labs

    Over the next few years, the construction sector will witness a wave of infrastructure projects (£60 billion of spend each year over the next decade) and ground work will be undertaken to set future financial settl...

    Funded by: Innovate UK

    Lead research organisation: Nsar Limited

    Why might this be relevant?

    The project is partially relevant as it aims to improve the efficiency and productivity of transport infrastructure, which aligns with the context of improving transport for the user strategic priority, but it does not directly address audience insights across Secretary of State and Government priorities or ongoing marketing projects.