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Which customer segments are most likely to shift their demand?

Background

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Next steps

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Source

This question was published as part of the set of ARIs in this document:

Beis areas research interest interim update 2020

Related UKRI funded projects


  • Aston University and Horizon Retail Marketing Solutions Limited

    To deliver Business Transformation and Customer Demand Management interventions to improve productivity, operational efficiency and market share....

    Funded by: Innovate UK

    Lead research organisation: Aston University

    Why might this be relevant?

    The project focuses on customer demand management, which could provide insights into customer segments likely to shift their demand.