Which customer segments are most likely to shift their demand?
Background
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Next steps
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Source
This question was published as part of the set of ARIs in this document:
Topics
Related UKRI funded projects
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Aston University and Horizon Retail Marketing Solutions Limited
To deliver Business Transformation and Customer Demand Management interventions to improve productivity, operational efficiency and market share....
Funded by: Innovate UK
Lead research organisation: Aston University
Why might this be relevant?
The project focuses on customer demand management, which could provide insights into customer segments likely to shift their demand.