Which customer segments have the most flexibility in response to pricing?
Background
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Next steps
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Source
This question was published as part of the set of ARIs in this document:
Topics
Related UKRI funded projects
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Market Pricing – Data Aggregation in B2B Markets
The past few years have seen a proliferation of price aggregator websites such as moneysupermarket, confused.com, skyscanner and mysupermarket, which enable the consumer to make better purchasing decisions in several dif...
Funded by: Innovate UK
Why might this be relevant?
The project focuses on pricing in B2B markets, which may provide insights on customer segments with flexibility in response to pricing.