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This question was published as part of the set of ARIs in this document:
The past few years have seen a proliferation of price aggregator websites such as moneysupermarket, confused.com, skyscanner and mysupermarket, which enable the consumer to make better purchasing decisions in several dif...
Funded by: Innovate UK
Lead research organisation: PEARSON HAM CONSULTING LIMITED
The project focuses on bringing price transparency and driving economic efficiency in B2B markets, which could potentially provide insights on customer segments with flexibility in response to pricing.