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How can innovation initiatives can be utilised to help ‘low income’ consumers access a future market, removing barriers and increasing market accessibility?

Background

BEIS has committed to ending the UK’s contribution to global warming by achieving net zero greenhouse gas emissions by 2050. Our work towards becoming a leader in green technologies and clean energy will drive economic growth, all whilst accelerating global climate action through strong international leadership.

Next steps

Get in touch with ari.comment@go-science.gov.uk

Source

This question was published as part of the set of ARIs in this document:

Beis areas research interest interim update 2020

Related UKRI funded projects

  • Simulated Environment Mobile Unit Development: Increasing Access to High-End Insights Research for SMEs

    Consumer Insights Lab (CIL) has been at the forefront of democratising high-end consumer insights since 2020\. Using the Simulated Environment that Abbie developed in her PhD research, CIL collects the true-to-life insi...

    Funded by: Innovate UK

    Lead research organisation: CONSUMER INSIGHTS LAB LTD

    Why might this be relevant?

    The project aims to increase market accessibility and reduce barriers for SMEs through innovative research methods, but it does not specifically target 'low income' consumers.

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Climate change and net zero in media and creative industries How can creative businesses support behaviour change of citizens (and their audiences) to meet net zero targets? What types of information and delivery maximise positive behaviour change? Department for Digital, Culture, Media & Sport, 2023
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