How can innovation initiatives can be utilised to help ‘low income’ consumers access a future market, removing barriers and increasing market accessibility?
Background
BEIS has committed to ending the UK’s contribution to global warming by achieving net zero greenhouse gas emissions by 2050. Our work towards becoming a leader in green technologies and clean energy will drive economic growth, all whilst accelerating global climate action through strong international leadership.
Next steps
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Source
This question was published as part of the set of ARIs in this document:
Topics
Related UKRI funded projects
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Simulated Environment Mobile Unit Development: Increasing Access to High-End Insights Research for SMEs
Consumer Insights Lab (CIL) has been at the forefront of democratising high-end consumer insights since 2020\. Using the Simulated Environment that Abbie developed in her PhD research, CIL collects the true-to-life insi...
Funded by: Innovate UK
Why might this be relevant?
The project aims to increase market accessibility for low-income consumers through innovative solutions and reducing barriers.