How does the design of consumer choices influence consumer behaviour and how could this be positively directed?
Background
BEIS is striving to create fairer, inclusive and flexible workplaces so that everyone has the change to succeed, whilst balancing home and work life. We will unlock enterprise and cut burdens to help businesses start and grow, while reforming corporate governance and improving boardroom diversity. To that end, BEIS needs research to better understand the following:
Next steps
Get in touch with ari.comment@go-science.gov.uk
Source
This question was published as part of the set of ARIs in this document:
Topics
- arts, culture, entertainment and media
- design (visual arts)
- economy, business and finance
- consumer goods
- consumer electronics
- luxury good
- non-durable good
- sales channels
- retail
- electronic commerce
- shopping district and high street
- shopping mall
- market and exchange
- lifestyle and leisure
- trend
- wellness
- science and technology
- society
Related UKRI funded projects
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The Network for Integrated Behavioural Science - The Science of Consumer Behaviour
Changes in the domain and complexity of consumer decision making raise key challenges for modern societies. Increasingly governments transfer responsibility for complex decisions away from the state towards the individua...
Funded by: ESRC
Why might this be relevant?
The project directly addresses the question by studying consumer behaviour in the face of difficult choices and how public policy can intervene to promote their success.
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Cognitive Biases and Behavioural Segmentation in Food Demand
The study will consist of three parts. The first part of the study will segment consumers based on their preferences and consumption patterns using economic models of demand to facilitate better targeting of dietary int...
Funded by: ESRC
Why might this be relevant?
The project partially addresses the question by studying consumer preferences and consumption patterns, and how these can be influenced by behavioural biases.
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Vulnerable Consumers Seminar Series
The proposed programme of discussions connects with a series of important contemporary concerns that relate to broad issues of individual and societal well-being. We focus on consumer vulnerability and characterise it a...
Funded by: ESRC
Why might this be relevant?
The project does not directly address the question but it does focus on consumer vulnerability, which could indirectly influence consumer behaviour.